Dream Nails Beauty is a 28 year old brand that has 30 Nail & Beauty salons nationally. The brand has grown beautifully over the years and has recently revamped its salons to offer a brighter and professional space to enjoy. Over the years the salon group had may highlights, however the most recently significant has been the launch of Empro Cosmetics into the salons and inTouch Nail Enamel in 2012. The team revolutionised the communication strategy and pushed innovative promotional efforts to increase treatments and retail in each of the salons nationally.